Mixer Closes Down and Joins Facebook Gaming

Features News

Microsoft is shutting down its live streaming service, Mixer, and merges with Facebook Gaming. Mixer was created in hopes to rival the number one live streaming service, Twitch.

Microsoft never addressed the main reason for doing so and suddenly pulled the plug on their own streaming service, but many speculate that the low viewership and high-profile endorsements caused the collapse of the website. If you notice, not a lot of people even know about Mixer since Microsoft barely markets it. Sure, there may have been a huge spike in member count after Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek joined the platform but that does not guarantee consistent organic audiences.

The Future of Mixer

As seen from the tweet, Microsoft already agreed terms with Facebook to merge Mixer and Facebook Gaming together. Mixer live streamers will also get the benefits from FB Gaming like the Level Up program. The transfer will take effect on July 22, 2020.

 

The Negative Response

Mixer personalities did not take this Microsoft decision lightly. From the tweet replies, nobody is happy with the collaboration. Some of the streamers claim that Microsoft have never even addressed pending issues surrounding the platform. Here are some of the negative feedback:

 

Of course, let’s not forget about the ongoing Mixer audience meme:

 

A Relief for Twitch

Obviously, Twitch is still going strong as the number one live streaming service. Microsoft has failed to pull out all the stops in hopes of a fierce battle against the Amazon-owned website. But, as the world continues, Twitch is still a strong contender over other existing live stream services such as YouTube, Facebook Gaming and DLive.

We will not know for sure what the existing Mixer live streamers will do next. For certain, there will be a huge divide among the community whether joining FB Gaming or returning to Twitch is a good idea.

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